The statistic shows the brand awareness for the top 25 sporting goods brands amongst female U.S. consumers. The recognition rates for both Champion and The North face are at 67%, tying them at 9th place. The brand awareness for Crocs is 20 percentage points higher in females than in males.
Sporting goods brands ranked by brand awareness* amongst US females in 2014
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Female consumers were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey.
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SportsOneSource. (June 2, 2014). Sporting goods brands ranked by brand awareness* amongst US females in 2014 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting goods brands ranked by brand awareness* amongst US females in 2014." Chart. June 2, 2014. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. (2014). Sporting goods brands ranked by brand awareness* amongst US females in 2014. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource. "Sporting Goods Brands Ranked by Brand Awareness* amongst Us Females in 2014." Statista, Statista Inc., 2 Jun 2014, https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
SportsOneSource, Sporting goods brands ranked by brand awareness* amongst US females in 2014 Statista, https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/ (last visited December 27, 2024)
Sporting goods brands ranked by brand awareness* amongst US females in 2014 [Graph], SportsOneSource, June 2, 2014. [Online]. Available: https://www.statista.com/statistics/306043/womens-brand-awareness-top-25-sporting-goods-brands/
